Our Story
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Shopwise brand pioneered the hypermarket concept in the Philippines in 1998 and is known for its affordable quality, everyday freshness, budget-friendly variety, and fast, friendly, and fun service. Millions of customers have made Shopwise their shopping destination of choice because it is the most comfortable, practical, and efficient place to shop for a wide selection of fresh goods, groceries, clothes, toys, and home accessories, all under one roof. Over 3,000 employees have also chosen to work with Shopwise and to serve its customers.

Rustan Supercenters, Inc. (RSCI) is the operator of food retail formats The Marketplace, Rustan’s Supermarkets, the Shopwise chain of Hypermarkets, Shopwise Express, and Wellcome neighborhood minimarts. In November 2018, it was acquired by Robinsos Retail Holdings, Inc. from Dairy Farm International Group, one of the leading Pan-Asian companies with expertise in various retail formats. RSCI’s total network of 80 stores will now be part of RRHI’s food retail chains, which include Robinsosn Supermarket, Robinsons Selection, Robinsons Easymart and Jayniths.

"Our reason for being is to offer our customers the good life they can afford by helping them stretch the value of their peso so that they can live better quality lives."
President
Rustan Commercial Corporation